TuZoom is the only full service online marketing firm to offer an ad serving platform, which definitely has its advantages. Our clients are not at the mercy of ad serving vendors. We control the cost of ad serving, and pass the savings on to our clients. Our unique position allows us to leverage this technology in ways others don’t or can’t.

Here’s a brief list of benefits our clients enjoy with the TuZoom 3 rd party ad server:

• Lower cost than any competitor.
• Fully integrated with each marketing campaign rather than piecemeal.
• Protected media investments through the tracking of actual impressions and click-throughs in real-time. This gives our clients an apples-to-apples comparison of data between media company and ad server reports. It also ensures each client receives their money’s worth.
• The ability to track individual ads across multiple media outlets from one reporting source.
• The flexibility to modify or replace ads on the fly without campaign interruption.
• Ad performance data to inform the client whether they need to remove less successful ads or to capitalize on highly successful creative. Clients are empowered with the ability to make changes as necessary without the inconvenience of new insertion.

TuZoom Technique #18: Do it better than anyone else and still save the client money.